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Sam Ward - Love It Live It Founder
Will Clark

Sam is the founder of LiLi. His passion for kayaking, travelling and his desire to pass this knowledge and experience on to others is the drive behind LiLi.

Sam has many thousands of hours of coaching on all styles and grades of white water. He has experienced coaching and kayaking in the UK, Ireland, France, Austria, Switzerland, Italy, Germany, Slovenia, Portugal, Norway, Uganda, Zambia, USA, Canada, Japan and Thailand and has travelled to 38 other countries around the world exploring, travelling and surfing. He now lives coaching and kayaking at the highest level in some of the top destinations around the world - loving it and living it.

For five years Sam was an official GB Freestyle Team Coach, and coached at both the World and European Championships, helping the british athletes achieve 16 medals in a variety of disciplines.

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